Such is my approach to American Apparel, a struggling t-shirt manufacturer in Los Angeles, my big fat toe has now been placed in the water of their downtown swimming pool. Everything about American Apparel is the opposite of a normal swimming pool, but I find much of what needs to happen with American Apparel to be similar to the purpose of what an urban public pool provides to the public.
The website I am using for this adventure is www.t-shirts.org, a site that I have had for many years, but have not had a concentrated use for it for any extended period of time. This adventure is more or less a loosely defined business plan, but every business has a story and I am going to chronicle this story as it goes, just in case it works out. I can make this blog personal or keep it official, depending on what happens as I get deeper into the pool. The blog type format and journalistic style works for me because I don't have time to make a fancy website, nor the skills, and I can post along the way which helps me develop my ideas and stay on target for a plan.
The plan is simple; takeover American Apparel by buying the stock with profits from the sale of their t-shirts. American Apparel t-shirts are expensive, but their stock price is cheap, below $0.50 currently. There is a myriad of reasons why this is a "plan" and I will explain them later, but for now I would just like to post that I have put in my first order for 250 shares of American Apparel stock at $0.35/ea. The goal is not to sell the shares and reap a profit and be a smart entrepreneur through stock trading, but to just acquire shares over time until American Apparel can be controlled by "t-shirts.org" for the public benefit, much like an urban swimming pool.
